Explore WhatsApp Cloud API

Unlock the power of the WhatsApp API to deliver compelling experiences at scale.

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Put Messaging Work for your Business

Reach Customers Almost Anywhere

Make it easy for people to connect with your business by meeting them where they already are: on WhatsApp.

Connect Through Conversations

Drive marketing, sales and support outcomes with two-way conversations that engage across the customer journey.

Create Memorable Experiences

Leverage the API to deliver compelling conversational flows with interactive CTAs, dynamic product lists, rich media and more.

Discover common WhatsApp Business Platform use cases that help drive customer and business growth

Share important updates with customers


  • Send order confirmations and shipment updates
  • Share appointment availability and other reminders with your customers

Make promotions feel more personal


  • Drive upsell and cross-sell opportunities
  • Re-engage after cart abandonment
  • Maximize the ROI of your marketing spend with hyper-relevant promotions

Optimize support costs and increase efficiency


  • Deploy automated conversational flows to mitigate high-volume inbound support requests
  • Implement smart routing from conversations only when live agent support is needed
  • Integrate with popular back-end systems like CRM and marketing automation platforms

Provide account access and password support


  • Enable multi-factor authentication or one-time passwords to verify accounts and users

Create your own one-of-a-kind experiences


  • Deliver interactive conversational experiences that engage and delight

The API offers 2 ways to connect with your customers

Respond to customer-initiated messages

  • Use channels off of WhatsApp to drive organic awareness about your WhatsApp numbers such as your website, storefront, and customer mailings, or use paid awareness channels such as Click to WhatsApp
  • Then customers can initiate a conversation by messaging your business

Reach out to customers with business-initiated messages across the buyer journey

  • Once you've secured a customer's opt-in, you can initiate messages to them on WhatsApp
  • These messages must be created with customizable message templates and can be text-based, media-based, or interactive

Take the next step

WhatsApp Business offers a more personal customer experience so you can run your business better.

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