If you own a business, it is crucial to explore various platforms to promote and advertise. That way, you can find new avenues to market your business and reach more audiences. Being a very popular platform, WhatsApp for business provides you business an opportunity to connect effectively with your customers.
If you make an eCommerce website, you might find it surprising to use WhatsApp to boost your sales.
Despite not being a popular platform in the US, WhatsApp has more than 1.6 billion active users. That said, it is one of the most popular mobile messaging platforms in the world.
But aside from messaging, you can also generate sales through WhatsApp. It’s just a matter of knowing how to use it effectively
Do you know that over 60 billion messages are being sent to the platform daily? Hence, your target customers may be using it.
In addition, 67% of users prefer to connect with businesses through chat. And according to a Pew Research Center study, 42% of smartphone users aged 18 – 29 have messaging apps.
That said, using WhatsApp can be ideal if you want to reach a younger audience.
Moreover, instant messages have better engagement rates. That’s because 98% of these messages are being opened and read. And 90% of those are read as soon as they are received.
Ideally, we recommend getting a different number that you will use for business purposes only. You need to use this number only for product sharing or communications with prospective customers.
The reason is that you will be sharing this number with a lot of your buyers. It helps that you keep your professional and personal activities separate.
Apart from your mobile device, you can also use WhatsApp web, which serves as an extension to access your app’s account from your PC.
To do this, you need to connect your mobile app to your desktop or laptop. You will also be required to scan a QR code to access the WhatsApp web page.
It would be best to connect to a WiFi network to cut down your data plan usage, apart from better app stability.
One of the WhatsApp Web version perks is that you or the person you’ve assigned can make sales on the app or send a message via a computer.
As a result, you can avoid the most common typing mistakes. You are also making it easy for your customers to access various business channels when sending messages to customers.
After you have an official number, the next thing that you need to do is to start selling to people you know personally.
You can separately share your ShopClues product link, come up with a shopping group, add contacts, and start sharing your links.
All you need to do is come up with a catchy line and then put the link in your store below it.
WhatsApp Business is an excellent promotional platform that has untapped potential. You can send customers promotional and informational content using the “Broadcast” feature. The best part is that you are not breaching their privacy.
You can also rest assured that you are only targeting interested leads. After all, they will only give you their number if they are interested in what you have to offer.
Through the “Status” feature, you can share details and information about your promotions and other flash sales directly via WhatsApp Business.
Because an updated status will only be available for 24 hours, you create a sense of scarcity. And this can compel your WhatsApp followers to engage with you immediately.
This can be a great way to boost conversions using the messaging platform.
Do you know that group lists on WhatsApp have garnered more customer loyalty than any other groups existing on social media?
Apart from that, brand personas seemed to have developed an excellent rapport with their followers. This is reinforced using tools like group chats, broadcast lists, and push notifications.
If you’re using WhatsApp regularly, you’re well aware that this tool used for broadcast information isn’t always accurate.
This caused certain people not to open messages if it comes from an unknown number, or not even believe it is offered on the app.
That’s why you need to think carefully before sending your customers WhatsApp messages. More so when they are not familiar with your brand and yet to buy from you.
Here are some ways how you can draw people to your content:
By doing so, you’re contributing to your audience’s overall knowledge and will help you captivate them.
Don’t be those brands that send people messages all day long. This pushes your WhatsApp users away rather than engaging them.
Although WhatsApp is mostly designed for mobile devices, it is also compatible with desktops. Therefore, you can also use it along with other desktop apps to create robust customer support.
As a result, your customers can reach you directly, and you can offer them instant answers.
The process is also quite simple and pretty straightforward. All you need to do is go to the web app website, then scan the QR code, and after a few instructions, you are already in.
As you are probably aware by now, there are plenty of opportunities for you to promote your business and products on WhatsApp.
By using the tips listed above, you can engage your WhatsApp followers. And when done right, you can expand your business’s market reach.
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